BRIEF: Create the identity and packaging for wines “Terre di Cesare” positioning them visually as a high quality product and developing a distinctive packaging able to easily identify the brand.

SOLUTION: An old, valuable and ancient Roman coin with Caesar’s bas-relief bust has become the centre of creativity for this brand. Created also in an engraved version, to be printed directly on the bottle, the coin and the other Golden parts are designed to be hot gold printed.

RESULTS: The project was adopted by the customer and has resulted in a great success of this brand especially abroad where, in the Russian market, has imposed with force resulting in approximately 24% of its core market.


Agency - Arsenale 23

Client - Terre di Cesare

Art director - Mario Vaglio

Copywriter - Antonio Maccario

Illustrator - Massimo Jatosti

© Copyright 2015 Mario Vaglio. All rights reserved.