NASTRO SAY YES

BRIEF: Communicate to a target of young italian professionals that Nastro Azzurro is the italian style applied to the world of beer showing it in a simple and elegant way, but at the same time, with a dynamic and sociable personality.

SOLUTION: Far from the easy stereotypes of Italy and Italian “Say Yes” is the answer through which to retrieve all the elements that daily make Italians the people that they are. A choise for all, a positive identity and deep-rooted manifested through an integrated campaign that sees in ATL the starting point

RESULTS: The campaign was a huge success thanks to its launch in a teaser form that during the course of a week, through print and billboard, has intrigued Italian people till the end of it when they finded out the entire message. The TV commercial, shown also on the web in 60 seconds version, has been a great success and was the sixth most watched on the web in Italy.

CREDITS:

Agency - Kennedy & Castro LTD

Client - Sab Miller / Peroni

Copywriter - Daniele Papa

Art director - Mario Vaglio

TRANSLATION

You have been taught that in life you must learn to say no. False, the real hard thing to say is yes. Yes, to the unstoppable paranoia of your friends; yes to those friendships that you’ll never would like to finish; yes to your mother that is still calling you to know if you’ve eaten and yes to your father that doesn’t call you but is behind her listening. Yes to the sleepless nights to finish a job, yes to the sleepless nights and then to go blank. Yes to all-Italian taste for beauty.

Yes to those who still have the courage to ask you: “would you marry me?“ Yes to those that have the guts to say you: “I’m leaving you”. Yes to the desire of every Italian to leave their country, and yes to the desire to return home... ITALIAAAA. Yes to creativity that changes the world, yes to creativity that has changed the way to make beer, yes to those who thirst for life and passions and yes to those that drink Nastro to satisfy them till the end. NASTRO SAY YES.

TRANSLATION

You have been taught that in life you must learn to say no. False, the real hard thing to say is yes. Yes, to the unstoppable paranoia of your friends; yes to those friendships that you’ll never would like to finish; yes to your mother that is still calling you to know if you've eaten and yes to your father that doesn’t call you but is behind her listening. Yes when you should say no. Yes when you find the courage to say it. Yes to the sleepless nights to finish a job, yes to the sleepless nights and then to go blank. Yes those books that changed your life. Yes to those lives that you could write a book. Yes to the myths of adolescence in which you really believed. Yes to those who, after all, never stopped believing. Yes to the desire of every Italian to leave their country, and yes to the desire to return home. Yes to the old records, such as those that are not made anymore. Yes to Janis, Jimi and Jim because when you listen to them you understand that it's true. Yes to the millions of people who would like to change the world. Yes to the hundreds who try to do it seriously. Yes to that few dozen tha have really changed it. Yes to the trains that pass once. Yes to those who do not ever lose one. Yes to who does not go up because he wanted to wait for the next. Yes to all Italian taste for beauty. Yes to all italian love for quality.  Yes to creativity that has changed the way to make beer, yes to those who thirst for life and passions and yes to those that drink Nastro to satisfy them till the end. NASTRO SAY YES.

TRANSLATION

Yes, to the unstoppable paranoia of your friends; yes to those friendships that you’ll never would like to finish.

NASTRO SAY YES.

TRANSLATION

Yes to your mother that is still calling you to know if you've eaten and yes to your father that doesn’t call you but is behind her listening. NASTRO SAY YES.

TRANSLATION

Yes to those who have the courage to ask “do you want to marry me”. Yes to those who have the guts to say “I leave you.” NASTRO SAY YES.

© Copyright 2015 Mario Vaglio. All rights reserved.