BRIEF: The top management of RDS-Radio Dimensione Suono-(5th most listened radio in Italy with about 5 million listeners per day) asked for the design of the new RDS 3D Showcase logo, a new version of a classic appointment with live music, filmed live with 3d cameras and offered to the public in live streaming or podcast through the site www.rds.it.

SOLUTION: Starting from the identity of RDS, I designed a logo capable to express at the best the dynamism and technological leap behind one showcase directly filmed and broadcast in three dimensions.

RESULTS: The logo has been very successful and, among the proposals made, it was chosen as capable of expressing the innovation that RDS is preparing to launch for its listeners through the 3d showcase.


Agency - TBWA Italia

Client - RDS Radio Dimensione


Art director - Mario Vaglio

© Copyright 2015 Mario Vaglio. All rights reserved.