BRIEF: Create a logo for the contest “Save the talent” organized by RAI (Italian public television) and INAIL (National Institute for insurance against accidents at work) with the aim to contribute with innovative ideas, articulated in three categories, music, video and projects, to disseminate the culture of workplace safety.

SOLUTION: A safety helmet and the clapperboard have become the creative base for the identity of the competition. The choice to make a photographic logo reflects the need for realism tied to the issue of safety at work.

RESULTS: Adopted and used on all materials, from web to tv, the logo had great success and acclaim of the customer who found in it the values of the operation for which it was created.


Agency - Arsenale 23

Client - RAI & INAIL

Art director - Mario Vaglio

© Copyright 2015 Mario Vaglio. All rights reserved.