RDS.IT

BRIEF: Create a print campaign for the launch of the new design for RDS’s website - Radio dimensione suono (literally, Radio dimension sound) - emphasizing the wealth of contents shown in it.

SOLUTION: A copyhead like summary of the amazement in front of RDS website contents. “Wwwow”, straight to the point with a digital illustration entirely made by me.

RESULTS: The client chose the campaign not without being complimented for the idea and its visual rendering. The only print campaign he produced, during the period of its use, an increase of 18% in terms of attendance on the website.